Architectural coatings and domestic market analysi

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Architectural coatings of coating segmentation and domestic market analysis

architectural coatings of coating segmentation and domestic market analysis

September 22, 2014

[China coating information] coatings are composed of film-forming substances, pigments, solvents, which are coated on the surface of materials to protect, decorate or give materials special functions. The continuous phase in the coating is also the most important component in the coating. The properties of film-forming substances with different characteristics and functions play a major role in the performance of the coating. Since the late 1950s, with the development of petroleum industry and chemical industry, especially the development of polymer science, people have made systematic and in-depth research on the synthesis, performance and structure of polymer compounds. The varieties of synthetic resins based on petrochemical products are increasing and mature, and the output is expanding. The development of coatings has entered the stage of using synthetic resins as the main raw materials

this stage is characterized by rich sources of raw materials and greatly improved product performance, which can basically meet the needs of various uses, but at this time, the coating is still mainly solvent based coating. With the rapid development of the world economy and the continuous improvement of people's quality of life, more and more attention has been paid to environmental protection and energy conservation. The development direction and product structure of the world's coatings have undergone fundamental changes. Taking the famous "rule 66" in California and the so-called "four e" principles (i.e. the principles of economy, efficiency, environmental protection and energy conservation) proposed by the U.S. Environmental Protection Agency in 1977 as the turning point, the development of coatings is moving towards saving resources In the direction of energy saving and pollution-free development, water-based coatings, powder coatings, radiation curing coatings, high solid coatings and so on have appeared one after another, which has entered the so-called "energy-saving" coating stage

architectural paint market

the paint used for the decoration and protection of buildings is called architectural paint

compared with other finishing materials, architectural coatings have the characteristics of light weight, bright colors, strong adhesion, simple construction, labor and material saving, convenient maintenance, rich texture, low price, good quality, water resistance, pollution resistance, aging resistance, etc. For example, the exterior wall of the building is decorated with color paint, which gives people a fresh, elegant, lively and rich feeling than the traditional decoration engineering, and can obtain a better artistic effect; Common relief coatings have a strong sense of three-dimensional; The colored sand coating made of dyed quartz sand, porcelain particles, mica powder, etc. also has a good effect of novel color and brilliant crystal; The patterns with different textures can be obtained by spraying, knurling, roughening and other processes with thick paint; The texture of thin coating is more delicate and material saving

China's architectural coating industry began in the 1960s. With the development of petrochemical industry in the mid-1970s, the coating industry also developed rapidly. In particular, in recent years, in order to accelerate the development of new and efficient architectural coatings, the state has successively built and introduced some coating production plants, such as the complete set of acrylic ester equipment introduced by Beijing Dongfang Chemical Plant, which will greatly promote the development of the coating industry

architectural coating is one of the building materials with the largest output and the widest application today. There are many kinds of architectural coatings. According to statistics, there are more than 100 kinds of coatings in China, Chinese Name: tensile testing machine, English Name: tensile testing machine. Generally, it is divided into exterior wall coating, interior wall coating and ground coating according to the use part; According to the resins contained in the main film-forming substances, they can be divided into 18 categories, including paint, natural resin, alkyd resin, acrylic resin, polyester resin and auxiliary materials; According to the chemical composition of the main film-forming substances, it is divided into organic coatings, inorganic coatings and composite coatings, among which organic coatings are divided into solvent-free, solvent-free and water-soluble or water-soluble emulsion type. Water-soluble and water-soluble emulsion types are collectively referred to as water-based coatings; According to the gloss of the paint film, the paint is divided into Matt, semi gloss (or flat) and gloss

for a long time, foreign brands have occupied a huge market share in the domestic paint market, which has now reached about 45% and firmly controlled the medium and high-end paint market, especially Nippon and Dulux. There are inevitable reasons for the formation of this situation. At the beginning, foreign coating manufacturers relied on advanced technology to create excellent product quality, supplemented by good market and brand operation, and quickly expanded and occupied the domestic market. At that time, as long as many consumers mentioned paint, they would call it "Nippon" and "Dulux", which shows the deep influence of the brand. Global coatings learned that at this time, although domestic coating manufacturers also have a certain scale in production, they are obviously unable to produce high-end coatings due to technical limitations. Only a few dare to try in this field, and most manufacturers only stay in the production of medium and low-grade coating products. In this way, it can't form the core competitiveness to compete with foreign brands, so we can only watch helplessly as the high-end coating market continues to be embraced by others

facing this situation, domestic coating manufacturers have deeply realized that in order to survive, they must strive to improve production technology and constantly improve product quality. After continuous attempts and technological innovation, a number of domestic brands gradually surfaced, and gradually established their position in the market. Global coatings learned that the recent competition between many domestic brands and foreign brands has fully shown their confidence in the quality of their products. In this competition, all indicators of domestic products have met the requirements of excellent products. Consumers can clearly see that the quality of domestic coatings has reached the level that can compete with Nippon, Dulux and other foreign brands. In the eyes of foreign brand manufacturers, the quality coat they have always respected has become increasingly thin. On the other hand, the homogenization of products has also changed the inherent concepts of many domestic consumers. The worry about the quality of domestic coatings has gradually disappeared, and there is room for re selection. Therefore, foreign brands are about to face the fierce market impact of domestic paint products

with the overall improvement of the quality of domestic paint products, domestic brands have formed a core competitiveness that can compete with foreign brands. In a macro sense, the positional war between the two sides has begun. From small-scale competition to positional warfare, foreign brands have entered a turning point that they do not want to see, but it is inevitable. The momentum of domestic brands has been unstoppable. Just like the original home appliance market competition, foreign brands will face difficult choices. After the event, many different views emerged in the industry: some believed that under the aggressive momentum of domestic coatings, foreign coatings were likely to gradually retreat in the impact and repeat the mistakes of foreign household appliances; Some people think that this can only show that domestic coatings have made a significant leap in quality, but foreign brands still have their inherent advantages and still have many competitive conditions, so they can not be easily defeated. Although the result remains to be seen, this activity has united domestic manufacturers to a certain extent and condensed into a force to compete with foreign brands. It may be too early to mention that foreign paint will repeat the history of foreign household appliances, but it will be inevitable for domestic paint manufacturers to expand their momentum in the market. It is believed that a new market pattern of domestic paint market will be formed soon

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